Description

Exabeam is a global leader in intelligence-driven and automated cybersecurity solutions that power modern security operations. As a pioneer in threat detection, investigation, and response (TDIR), Exabeam helps organizations proactively manage and mitigate cyber risk. Learn more at  www.exabeam.com. 

The Partner Programs & Engagement Manager plays a critical role in driving partner engagement and overall channel performance through strategic communications and system automation. This position drives measurable impact by strengthening partner relationships, driving program adoption, and accelerating joint growth across the APEX Partner Program ecosystem.

Responsibilities:

· Own and execute global partner communications, including newsletters, email campaigns, and key announcements to drive partner engagement and awareness

· Design and optimize partner lifecycle campaigns, including onboarding, activation, reactivation, and ongoing engagement journeys

· Build and manage scalable programs in Marketo, including email templates, automated workflows, and campaign architecture

· Develop dynamic segmentation and personalization strategies to deliver targeted, relevant partner experiences

· Define and track KPIs for communication performance, continuously optimizing campaigns based on data and insights

· Maintain and manage partner databases and distribution lists, ensuring data accuracy, segmentation, and compliance

· Establish and enforce campaign governance, including process documentation, naming conventions, QA standards, and regional email compliance (e.g., CAN-SPAM, GDPR)

· Lead the Partner “Win Wire” program by identifying success stories, coordinating interviews, and producing content to support partner education and enablement

· Partner closely with Channel Account Managers (CAMs) to align communications with regional priorities and partner strategies

· Deliver reporting and analysis on partner engagement, campaign performance, and channel trends, providing actionable recommendations

· Support partner territory management and reporting in collaboration with regional teams

· Drive ongoing data hygiene and process improvements across marketing and channel systems

Skills & Qualifications

· 5+ years of experience in marketing operations, marketing automation, or channel/partner marketing

· Deep hands-on experience with Marketo, including advanced program builds, automation workflows, and campaign optimization

· Proven experience designing and executing lifecycle campaigns (onboarding, nurture, re-engagement)

· Strong analytical skills with experience defining KPIs and translating data into actionable insights

· Experience with segmentation, personalization, and audience targeting strategies

· Solid understanding of Salesforce and marketing automation integrations

· Knowledge of email marketing regulations and compliance standards (CAN-SPAM, GDPR)

· Excellent communication and content development skills, with the ability to engage partner audiences

· High attention to detail and strong operational rigor (QA, data management, process documentation)

· Ability to work cross-functionally with sales, channel, and marketing stakeholders

· Self-starter with strong project management skills and a continuous improvement mindset

Bring your Whole Self to Work!  
Diversity, equity, and inclusion are at the core of who we are. At Exabeam, we know that diverse perspectives spark innovation, improve creativity, and position our team for success. Creating a culture where all are welcomed, valued, and empowered to achieve their full potential is important to who we are today and in the future. We hire the best of the best and do not discriminate based on race, gender, age, religion, sexual orientation, identity, or other personal factors.   

Exabeam is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. 

Exabeam and LogRhythm have merged. You can learn more about our cybersecurity powerhouse  here.